The Ultimate Certification for Developing Coaches Beyond Movement
Exclusive, evidence-based program for coach developers serious about long-term impact.
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Great coaching isn’t just about teaching, seeing, and correcting - it’s about understanding how coaches learn, developing sustainable coaching skills, and applying evidence-based strategies to elevate their impact. The VCD Certified Coach Developer Program is an advanced, high-level certification for those who are committed to shaping the next generation of great coaches.
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This program is by application only. To ensure the right fit, every member of the program must schedule a 1:1 coffee chat before enrolling.
Who This Is For (And Who It’s Not For)
This program is designed for experienced coaches, head coaches, and affiliate owners who want to:
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Develop coaches to be the best they can be, ensuring an exceptional member experience.
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Go beyond traditional coach development by applying research-backed learning strategies.
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Master the ability to observe, evaluate, and mentor coaches effectively.
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Support coaches in developing sustainable coaching skills, not just teaching, seeing, and correcting.
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Build a structured, role-based development system that creates long-term coaching excellence.
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Be recognized as a VCD Certified Coach Developer - a mark of expertise and leadership in coach development.
Who This Program is NOT For:
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Those looking for a quick-fix checklist or templated approach.
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Coaches who only want to improve their own coaching and have no interest in developing others.
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Anyone who isn't ready to apply real-world, evidence-based learning to elevate their team.
Why This Program?
There is no other program designed specifically to develop CrossFit® coaches at this level. Most coach development programs focus on teaching movement and correcting faults - but this program is different.
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🔹 Built on Real-World Experience: This program is designed from years of working with hundreds of coaches—you don’t need to reinvent the wheel when the systems and frameworks already exist.
🔹 Exclusive to CrossFit® Coach Development: While other courses focus on general coaching principles, this program is designed specifically for those looking to develop CrossFit® coaches at a high level.
🔹 Goes Beyond Seeing and Correcting: Learn how to mentor, refine, and elevate coaching behaviors—not just movements.
🔹 Develop Sustainable Coaching Skills: Teach coaches how to adapt, communicate, and progress over time.
🔹 Evidence-Based Approach: Every strategy, framework, and method is backed by coaching science, skill acquisition research, and learning theory.
🔹 Real-World Application: You won’t just learn theories—you’ll implement them in real coaching environments.
How It Works
✅ Self-Paced Learning: Complete theory-based modules covering adult learning principles, coach evaluation strategies, and mentorship techniques.
✅ Real-World Application: Implement what you learn by mentoring coaches, conducting evaluations, and designing development plans.
✅ 1-on-1 Mentorship Sessions: Receive personalised feedback and guidance to refine your skills.
✅ Portfolio Submission & Certification: Demonstrate your expertise through a structured portfolio submission process, earning the VCD Certified Coach Developer designation.
Dan Rogers
Gym Owner
I’ve been mentoring trainers for years, relying on instinct and experience. But this program gave me the underlying frameworks and theories to make my approach more structured and effective. Now, I feel more confident in onboarding new coaches and ensuring they develop long-term
Nan Wang
CrossFit® Affiliate Owner
I always assumed coaching development was just an extension of coaching athletes - until I did this course. It forced me to rethink the learning relationship that was needed with a coach, and that shift was huge. If I hadn’t done this, I’d still be struggling to help all my coaches.
Melanie Heron
Head Coach
What stood out to me was that this program wasn’t about forcing a rigid approach—it gave me the space to explore what works for me and my coaching team. I felt supported at every step, and I loved being able to go deeper into how to develop coaches in a way that truly lasts.
FAQ
Who is this program best suited for?
This program is for experienced coaches, head coaches, and affiliate owners with their CF-L2 or above who want to develop coaches beyond movement instruction, ensuring they have sustainable skills to progress long-term.
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What makes this program different from other coach development courses?
There is no other program focused on developing others to develop CrossFit® coaches. This is the only program that provides a structured, evidence-based approach to coach development specifically for CrossFit®. It’s built on real-world experience developing hundreds of coaches, combined with evidence-based research to ensure lasting impact.
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Do I need to be an affiliate owner to apply?
No, but you must have the opportunity to mentor coaches and be committed to coach development at a high level.
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How long does it take to complete the program?
It is self-paced, but most candidates complete it in 3-6 months while applying concepts in real-world coaching environments.
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What kind of support will I receive during the program?
You’ll receive 1-on-1 mentorship, structured feedback, and real-world application exercises to ensure you develop as a coach developer.
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Why do I need a coffee chat before enrolling?
This program is exclusive and not for everyone. The coffee chat ensures that the program aligns with your vision and goals.
What happens after I complete the program?
You will be recognised as a VCD Certified Coach Developer - a mark of excellence in coach development and mentorship.
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How is this program backed by research?
The program is built on established research in motor learning, skill acquisition, coaching psychology, and adult learning theory. These fields provide the foundation for effective coach education and sustainable development, ensuring that coaches do more than just refine technique - they learn how to think, adapt, and mentor others effectively.
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How much does the program cost?
The VCD Certified Coach Developer Program investment is €967. This includes:
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Full access to self-paced modules on coach development, mentorship, and evaluation.
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1-on-1 mentorship sessions to refine your skills and approach.
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Portfolio review and feedback to ensure your development is practical and applied.
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Certification as a VCD Certified Coach Developer upon successful completion.
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Payment Plans:
We offer a flexible payment plan option, allowing you to split the investment into an initial payment of €297 followed by 10 easy weekly payments of €67.
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